Steve Millard and a partner started M/F Sales in 1982 to
sell their own line of products. At that time Steve was
actively riding ATV's with his family and discovered the
safety flags on the market frequently broke upon roll over.

The Pop-it ATV Safety Flag/Antenna was invented by
Steve with the patented pop-apart base. This product is
sold worldwide and is sold to most of the major off road
ATV manufacturers and wholesalers. The original Pop-it
safety flag/antenna is manufactured and constructed the
same today as the first one which sold in 1983. We have
based our business on quality and believe our products
must adapt to every weather condition.